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Marketing Consultant Overview

Job Description

A freelance Marketing Consultant is a professional who works independently and provides expert advice and strategy to clients in order to enhance their marketing efforts. Their job involves analyzing market trends and competition, conducting market research, defining target audience, developing marketing campaigns, creating branding strategies, optimizing digital marketing channels, assessing advertising effectiveness, and tracking metrics for success. They collaborate closely with clients to identify business goals and objectives, and then tailor marketing strategies and plans to meet those objectives. The freelance Marketing Consultant is responsible for staying up-to-date with industry trends and best practices, executing marketing plans, and delivering measurable results to their clients. Strong communication and analytical skills, as well as a deep understanding of marketing principles and tactics, are crucial in this role.

Most Common Skills

Facebook, Google Analytics, and Google Ads - For more data, check Marketing Consultant skills.

Average Hourly Rate

$101 - This number comes from our open-source Marketing Consultant hourly rates database.

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Fun Facts

  • Marketing consultants help businesses develop strategies to reach and engage their target audience effectively.
  • A marketing consultant can help businesses identify their target audience and develop effective strategies to reach them.
  • Marketing consultants often specialize in developing effective strategies and campaigns to help businesses reach their target audience and increase sales.


  • "Marketing consultants: turning creative chaos into strategic success, one brilliant idea at a time."
  • "Marketing consultants don't just sell products, they sell dreams and aspirations, connecting brands and consumers in a powerful way."
  • "Marketing Consultants: Because making it up as you go along is not an acceptable career choice."

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