A freelance SEO consultant is responsible for providing expert advice and assistance to businesses and individuals looking to improve their website's visibility and ranking on search engines. Their main goal is to optimize websites and their content to increase organic traffic, attract more targeted visitors, and ultimately improve the website's conversion rates. SEO consultants conduct thorough website audits, perform keyword research, develop strategies to improve website structure and user experience, optimize on-page content, and build high-quality backlinks. They also monitor and analyze website performance using analytics tools, provide regular reports showing progress and results, and offer ongoing recommendations to maintain and improve SEO efforts. The role requires knowledge of search engine algorithms and ranking factors, proficiency in SEO tools and techniques, and excellent communication and analytical skills.
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