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Copywriter Overview

Job Description

A freelance copywriter is a professional who specializes in writing persuasive and compelling content for various mediums, such as advertisements, websites, blog posts, social media posts, and marketing materials. They are responsible for creating engaging and effective copy that captures the attention of the target audience and motivates them to take a desired action, such as making a purchase or signing up for a service. Freelance copywriters work independently and often collaborate with clients to understand their brand, tone of voice, and specific requirements in order to deliver high-quality and persuasive content. They have strong writing skills, creativity, and the ability to research and understand different industries and target markets.

Most Common Skills

Content Marketing, SEO, and Writing - For more data, check Copywriter skills.

Average Hourly Rate

$70 - This number comes from our open-source Copywriter hourly rates database.

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Fun Facts

  • Copywriters have been referred to as "word wizards" for their ability to create compelling and persuasive content.
  • Copywriters in the UK are known for winning the prestigious "D&AD Black Pencil" award for extraordinary creative advertising.
  • Copywriters are skilled at crafting persuasive and compelling messages that drive action, but did you know that the iconic advertising slogan "Just Do It" for Nike was created by copywriter Dan Wieden on the fly, inspired by the last words of a murderer?


  • "Copywriters: the ultimate wordsmiths, shaping language with a finesse that would make even Shakespeare jealous."
  • "The power of words lies not only in their ability to convince or sell, but in their capacity to inspire, captivate, and connect. As a copywriter, you hold the pen that can create worlds, touch hearts, and change minds. Embrace the magic of your words and let them leave an indelible mark on those who read them."
  • "Copywriters are just really persuasive spellcasters, mesmerizing readers with their words and leaving Jedi mind tricks in their wake."

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