Freelance Copywriter Skills
The most common skills for freelance Copywriters are Writing, SEO, and Content Marketing, based on how often they appear in 317 rate submissions.
To see the individual submissions behind these numbers, browse the Copywriter hourly rates list, where you can filter by any skill below.
Skill frequency does not measure hiring demand or prove a skill increases rates. Skills with fewer than 5 records are omitted. Methodology
Most common skills — share of submissions
All tracked skills
| Skill | Share of submissions | Submissions | Rates |
|---|---|---|---|
| Writing | 49.8% | 158 | View → |
| SEO | 13.9% | 44 | View → |
| Content Marketing | 13.9% | 44 | View → |
| 10.4% | 33 | View → | |
| Canva | 9.5% | 30 | View → |
| Brainstorming | 9.1% | 29 | View → |
| Keyword Research | 7.9% | 25 | View → |
| Wordpress | 6.9% | 22 | View → |
| Concept Creation | 5.7% | 18 | View → |
| Microsoft 365 | 5.4% | 17 | View → |
| Social Media Marketing | 5.4% | 17 | View → |
| branding | 5% | 16 | View → |
| Microsoft Office | 5% | 16 | View → |
| Asana | 3.2% | 10 | View → |
| Email marketing | 2.8% | 9 | View → |
| Slack | 2.8% | 9 | View → |
| Leadership | 2.5% | 8 | View → |
| HubSpot | 2.5% | 8 | View → |
| 2.5% | 8 | View → | |
| editing | 2.5% | 8 | View → |